The Cardiff and Vale Regional Partnership Board is delighted to share some of our communications and engagement highlights of 2022-23.

We have had a busy year that included publishing our Population Needs Assessment, Social Value Triennial Report and Market Stability Report, and ended with undertaking the engagement that underpins the Area Plan.

At the heart of all our communications is a focus on how we are working together to improve the outcomes for people in our region.

These films demonstrate how Cardiff and Vale Regional Partnership Board and Glamorgan Voluntary Services (GVS) worked together to provide small grants to invest in capital. Rather than focus on the items that were purchased, we wanted to highlight the positive and ongoing difference they have made to people.

The Intermediate Care Fund (ICF) was created Welsh Government and enabled us to fund this work. The ICF focusses on prevention, early intervention, integrated care and support services and provision of alternative delivery models.

Feedback: “My first day back today and I literally wept (Good job I’m not dramatic!) at this beautiful film. Thank you all so very much.”

Feedback: “This is fantastic, a true reflection of the current situation without it being too glum, just realistic. I am so glad we could be a part of this, it is so important for these voices to be heard. Well done, a vital piece of work for all of us.”

We have commissioned Promo Cymru to coproduce films featuring the voices of children and young people and people with learning disabilities. These will be shared once they are finalised.

We commissioned Age Cymru to find out how older people in our region want to find out about and get involved in our work. We learnt:

• The best ways to communicate are word of mouth, GP notice boards and other community settings, via third sector, local papers/radio;
• The best ways to engage is face to face in local groups in the community and via trusted intermediaries;
• Social media is not used regularly by many participants and is not a trusted source of information;
• People find some health and care information hard to understand;
• There is a lack of awareness about RPB, but people are keen to learn more.

2,100 Aware

An aware visitor, or a visitor that we consider to be ‘aware’, has made at least one single visit to your site or project. Our methodology suggests that a visitor who has not taken any further action, that means has not clicked on anything, can be considered to be aware that the project or site exists.

Aware visitors will have visited at least one page.

702 Informed

An informed visitor has taken the ‘next step’ from being aware and clicked on something. That might be another project, a news article, a photo, etc. We now consider the visitor to be informed about the project or site. This is done because a click suggests interest in the project.

526 Engaged

Every visitor that contributes to a tool is considered to be ‘engaged’.

Engaged and informed are subsets of aware. That means that every engaged visitor is also always informed and aware. In other words, a visitor cannot be engaged without also being informed and aware. At the same time, an informed visitor is also always aware.

Feedback: “Thank you for sending through the links for the film – we are really chuffed with how it turned out and we will definitely be showcasing the work we do.

Feedback: “Thank you for putting together the video. It’s brilliant! Really appreciate your support it really makes it easy for people to understand the journey and process.”

Capital FM – Cardiff and Vale only
Individual people reached: 128,038 people heard the adverts over 4 times on average. Approximately 574,000 listens in total.

Bro Radio
The Vale’s premier community station reaches over 20,000 people every week with its programming. Our adverts ran for four weeks.

Spotify
36,612 individuals were reached with the campaign, each hearing the adverts 1.45 times on average. 107 people clicked on the ads.

Pharmacy Bags
30,000 bags distributed to 30 pharmacies across Cardiff and the Vale

Meta – the first campaign reached slightly higher numbers but had a lower click-through rate (CTR). This is likely because the first campaign was learning who the right audience was, once it had done so it applied this learning to the second burst where fewer people were reached but, as the CTR demonstrates, these people were the right people so more of them clicked through.
Burst One – December-January:
Reach: 38,824 Impressions: 130,129 Clicks: 1,473 Clicks to unique reach rate: 3.80% (very strong as the benchmark is 0.9%)
Burst Two – February:
Reach: 20,680 Impressions: 61,933 Clicks: 962 Clicks to unique reach rate: 4.65%

Digital Care Region

Currently, portions of a citizens health or social care record are scattered across more than 150 different electronic record systems maintained by Cardiff and Vale University Health Board, Cardiff Council, Vale of Glamorgan Council and the third sector. Our aim is is to work in partnership to allow care record to be readily and suitably available to the right care professionals, at the right time, through means which they define. This will mean that health and social care staff can view a more holistic care record in regards to every person they see, leading to the provision of better informed care.

Regional Outcomes Framework

Here we use the story of Mary to show how Cardiff and Vale Regional Partnership Board are building a database to share information and shine a light on what is happening across our region.

The film explains how the database can be used to inform decisions, point where to explore further and monitor the impact of work.

Integrated Autism Service

The Cardiff and Vale Integrated Autism Service (IAS) celebrating five years of supporting autistic adults and their carers in our region. They offer diagnostic and support services and work with mainstream services to increase their skills and knowledge in working with autistic people.

Read more about their celebrations

HOSPES installation at Capel i Bawb

Cardiff and Vale Regional Partnership Board were delighted that the Arts for Health and Wellbeing Team chose Capel i Bawb in Cardiff Royal Infirmary for the ‘HOSPES’ installation. ‘HOSPES’ was an immersive, site-specific installation and online portal created by award-winning composer & multimedia artist John Meirion Rea, in collaboration with cinematographer and photographer, Huw Talfryn Walters.

Elf Takeover for dementia

On Elf Day, the Elves took over our social media accounts letting people know key facts about dementia. They could also be found across Cardiff and the Vale of Glamorgan sharing information and encouraging people to be dementia friends.

They visited the University Hospital of Wales to encourage people to find out more using a Christmas card with key information and links.

The Elves raised £368.65 for the Alzheimer’s Society and gave out 250 cards to people and stickers for the children in Noah’s Ark.

We would like to thank the partnership for the support, enthusiasm and generosity in giving their time to make our communications and engagement a success this year.

Please contact Kate Hughes, Senior Communications and Engagement Officer, for the RPB at [email protected] for any further information.